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Netflix Reports Bird Box Just Hit A Streaming Milestone
Netflix's Bird Box has become something of a pop culture phenomenon over the month since its release. The movie spawned countless memes and a Bird Box challenge that people are taking to such extremes that car accidents are happening. However, the most surprising thing about the film may be the sheer number of people who have actually seen it. Netflix has announced that an estimated 80 million households have viewed the movie.
The reveal came during Netflix's Q4 earnings report (via Variety) where the streaming giant continued a new trend of actually releasing hard data to say that not only have 80 million households apparently seen Bird Box, but several of them have apparently seen it more than once, as Netflix says the film is seeing a high number of repeat viewings.
This data follows on numbers Netflix released via Twitter that claimed over 45 million households had viewed the movie in the first seven days. This has been a significant change for the streaming service, who has previously been tight-lipped regarding how many people are actually watching any given content. However, when the numbers look as good as they do for Bird Box it's not too shocking that the company wants to tout the success, especially when it comes to trying to impress investors.
The problem, of course, is that since Netflix hasn't released numbers like this for other films, it's difficult to compare Bird Box to other Netflix films. In the case of the first seven days number, Netflix claimed that was a record viewership, so it's a good bet that the 80 million number is as well.
Nielsen did its own tracking of Netflix's numbers and while the company didn't come up with numbers quite as high as Netflix, it did find that Bird Box was the most watched Netflix movie ever in its first week, surpassing the Will Smith urban fantasy movie Bright.
Netflix also revealed some details about how it counts views. A subscriber only needs to complete 70% of a TV show or movie for Netflix to count them, so it's theoretically possible that some of those 80 million haven't actually seen the end of Bird Box even though they're being counted as having seen it.
At the end of Q3 of 2018 Netflix had 137 million subscribers worldwide, which would indicate that more than half of the people in the world who own Netflix have seen Bird Box. That's a remarkable attachment rate. It's great news for Netflix as it means their exclusive content is incredibly valuable to the users, meaning they're much more likely to continue subscribing.
It will be interesting to see if Netflix continues to give us a look behind the curtain even when viewing numbers aren't this impressive.
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There are some quite convincing Avengers: Infinity War fan posters out there, so it isn't too hard to believe that one theater used one by mistake, though it is funny that it featured Hawkeye
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How did this all Hawkeye poster end up on display in a Belgian movie theater? And who is behind the awesome Hawkeye only Infinity War poster? The artist is of course the extremely talented BossLogic who makes all kinds of exceptional alternate artwork for fans. When there's a rumor that an actor is going to portray a certain character, nine
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Waking up today to realize your Aquaman movie is now officially DC Comics' highest-grossing movie to date. Over the weekend, the DCEU movie passed The Dark Knight Rises at the worldwide box office. That was the final hurdle. Aquaman is now not only the king of the DC Extended Universe, he even defeated Christopher Nolan's The Dark Knight
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The character of Dr. Michael Morbius first appeared Marvel's The Amazing Spider-Man #101 in October of 1971, the first issue in the series that Stan Lee didn't write, and in a period just after
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The Marvel Cinematic Universe is ready to continue make history following the thunderous response to its more inclusive titles, Black Panther and Captain Marvel.The studio has just hired Asian-American director Destin Daniel Cretton to helm a film for martial-arts hero Shang-Chi, the first superhero movie lead by an Asian protagonist.
Marvel's Shang-Chi Movie Just Took A Big Step Forward
The early tracking had Dark Phoenix a clear second this weekend to The Secret Life of Pets 2, but as we enter opening weekend the race looks much tighter. Despite making only $2.3 million opening night, audiences don't rush to theaters on opening night for animated kids movies the same way they do for superhero movie, so The Secret Life of
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Netflix made everyone's dreams come true in May by announcing that Netflix's A Christmas Prince is to get a sequel centred around Amber and Prince Richard's royal wedding. And now we finally
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A new theory points to a key MCU (Marvel Cinematic Universe) character actually being a Skrull in disguise - which would be pretty crazy. News Film & Television
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Outlander fans have long been touting the show's star Sam Heughan to take over from Daniel Craig as James Bond. But Heughan has now revealed that they almost got their wish to see him as 007
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Please enjoy the first trailer to Laika's latest cheerful surprise, Missing Link. An interesting spin on the theory of the missing link between humanity and its primate ancestors, Missing Link introduces us to Mr. Link, voiced by Zach Galifianakis , a creature that is looking to connect with his family on the other side of the world.
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Please enjoy the first trailer to Laika's latest cheerful surprise, Missing Link. An interesting spin on the theory of the missing link between humanity and its primate ancestors, Missing Link introduces us to Mr. Link, voiced by Zach Galifianakis, a creature that is looking to connect with his family on the other side of the world.
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Star Trek co-star Karl Urban thinks a Quentin Tarantino movie is exactly what the franchise needs. The 2017 announcement that Tarantino would direct an R-rated Star Trek sequel took many by surprise. While the filmmaker is a well-known fan of the series, he's generally shunned working on adaptations or sequels to other properties in favoring of
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